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Regal Biscuits

Premium Indonesian biscuits since 1952 — Marie biscuits, crackers, cookies and assorted ranges with over 70 years of heritage, export-ready for international markets.

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Regal
Company Overview

70 Years of Biscuit Excellence

Founded in 1952, Regal is a premium Indonesian biscuit brand produced under PT Pacific Harvest — one of Indonesia's respected mid-market biscuit manufacturers. Known primarily for its high-quality Marie biscuits, Regal has built a loyal following across Indonesia and international markets seeking reliable, competitively priced, export-grade biscuit products.

JAFINDO is an authorized export partner for Regal, handling documentation, consolidation and shipping to importers and distributors worldwide.

1952Established
70+Years Heritage
100%Export Ready
Product Categories

Export Portfolio

Marie Biscuits

Classic and flavoured Marie biscuits in retail multi-packs and bulk cartons — a staple in household and foodservice channels

Crackers

Assorted cracker ranges in salted, cream and flavoured variants — suited to retail and hospitality supply

Cookies

Premium butter and assorted cookie collections in retail packs and gift tins — strong festive and gifting demand

Bulk & Retail Packs

Available in both consumer retail packaging and bulk carton formats for institutional buyers and wholesale distribution

Featured Products

High-Demand Export Lines

Regal Marie Original

The flagship product — crisp, lightly sweetened Marie biscuits in the classic multi-pack format. Consistent bestseller across institutional and retail buyers.

Regal Marie Milk

Milk-flavoured Marie biscuit variant with a slightly richer taste — popular in markets with a preference for sweetened biscuits.

Regal Cream Crackers

Light, crunchy cream crackers in retail packs — versatile for snacking, hospitality amenity supply and institutional food service.

Regal Butter Cookies

Premium butter-flavoured cookies in assorted tin and bag formats — strong demand as a value-positioned gifting and festive product.

Assorted Gift Tins

Mixed biscuit assortments in decorative tins — high impulse purchase value, popular in gifting seasons across Asian and Middle Eastern markets.

Bulk Carton Export

Master carton configurations available for full-container and LCL orders — full export documentation, certificates of origin and MSDS included.

Export Markets

Where We Ship

Regal biscuits are exported through JAFINDO to Asia-Pacific, the Middle East, Africa and beyond — combining well with other biscuit lines and FMCG products in mixed-brand container consolidations. JAFINDO handles all export documentation, phytosanitary certificates and logistics coordination.

Regal Product Catalogue

Full SKU listing with pack weights, carton dimensions and container planning specifications for the complete Regal range.

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